Durable signage that stands out in your area

Whether your business is outdoors or indoors, you want signs that will stand up to the elements. Signs that are damaged or faded quickly can make a negative impression on your potential customers. They can also turn people away from your brand and cause them to question the quality of your products or services. Investing in durable signs that can endure harsh weather conditions will help you get the most out of your investment and ensure that your message is clearly communicated to customers.

Durable Chicago Sign Company comes in a variety of materials that are both waterproof and rust resistant. These include metal, plastic, and vinyl, among others. Each material has its own advantages and disadvantages, so it’s important to consider the environment where your sign will be displayed and what your budget is before making a purchase.

One of the most popular types of durable signage is aluminum. This is because it’s rust-resistant and has a sleek, shiny appearance. It can be customized with your company’s logo and colors, and it’s easy to install. However, it’s important to note that this type of sign is a bit more expensive than other types of signs.

Another option for durable signage is a metal composite called Dibond. This is a sturdy material that features two slices of aluminum bonded together. It’s not as thick as solid aluminum, but it’s much more durable than regular aluminum and can withstand severe weather conditions. It’s also water-resistant, making it the ideal choice for outdoor signage.

If you’re looking for a durable sign that is more affordable than aluminum, consider medium density overlay (MDO). This material looks and feels like wood but is also weather-resistant. It’s an excellent option for business owners who want to add a more traditional look to their storefront but don’t have the time or money to maintain wooden signs.

Corrugated plastic is another durable option for signs. It’s a low-cost option that is fairly weather-resistant and provides great color vibrancy and durability. However, it may swell and warp under certain conditions, so it’s not the best choice for extremely windy areas.

Acrylic signs are another good option for durable signage. They’re similar to plexiglass and are known for their ability to showcase vibrant colors and graphics without losing clarity. They’re often used for window advertising, as they can be easily changed and can be viewed from the sidewalk to attract customers.

When shopping for durable signs, it’s important to find a reputable sign company that offers the product you need at a competitive price. There are many factors that can impact the cost of your signs, including the size and complexity of the design, the amount of customization involved, and how long you’re planning on using them. Be sure to research different companies to ensure that you’re getting the best value for your money. A sign company that specializes in providing long-lasting signs will offer their products at a competitive price and will be able to provide you with the custom signage you need to get the most out of your investment.

Quality signage business

You see signs for many companies as you drive down the road. From the big billboards to the local business signs, all of these are marketing for the company that they represent. But what many people don’t realize is that they are all part of a larger advertising strategy called branding. Whether you are looking for a new restaurant to try or a local contractor to hire, these are the ways that companies promote themselves to get customers through the door.

In addition to telling potential customers what products and services you offer, signs also communicate the brand personality of your business. They convey a sense of trust, friendliness and reliability, which helps to build your customer base. If you are a high-end clothing store, you may want to use a sign that exudes luxury and sophistication. In contrast, a family-oriented establishment could benefit from the use of a more playful design on their sign.

People who walk by your business all day have a lot going on in their lives. They may not be in a buying mood, but seeing your business sign repeatedly will help them to fix the name, logo or font of your company in their mind. This is called brand awareness, and it is what makes them more likely to remember you when they do decide to buy something. For example, a homeowner who drives by the hardware store every morning on the way to work will undoubtedly think of that store when they are ready to remodel their kitchen.

The right kind of signage will help you to stand out from the competition, which is another key to gaining and keeping customers. If you have a unique, attractive and creative sign, it will grab the attention of passersby and help to distinguish your business from the other shops on the block. It will be the difference between a customer choosing your store over the competitor down the street.

Another reason to invest in a great sign is that once it is in place, it will continue working for your business at a fraction of the cost of other forms of advertising. While other forms of advertising are based on one-time costs, like paying for an online advertisement, business signs will continue to attract customers long after the initial investment has been made.

The intangible benefits of a quality business sign are worth the investment alone. It can make your customers feel confident in your business and make the decision to shop with you rather than a competitor. If you are in the market for a new commercial sign, be sure to speak with a trusted local business sign manufacturer to get the best results for your company. They can create a custom sign that will fit your needs and help you to stand out from the competition. Call now for a free estimate. They can even assist you in creating a new logo or identity for your company!

Elevating Your Storefront With the Right Business Sign

The products and services inside your store may be the best available, but unless you have enough customers to support them, your business won’t survive. Your first impression with customers is important, and one of the most critical factors is your storefront sign. The right sign can make it easy for potential visitors to quickly understand what your business offers and how it differs from other businesses in the area. The wrong sign, on the other hand, can make it hard for people to find your business, and it can also give a bad impression that keeps customers from coming back.

That’s why it’s vital for every business owner to choose the right business sign that accurately reflects their products, services and brand image. The right signage will not only help to draw in new customers, but it can also strengthen existing ones and increase loyalty over time.

There are many types of storefront signs, each offering distinct advantages depending on the location and the type of business. If you operate a retail store or restaurant, for example, you’ll likely want your business sign to be large and visible from a distance. If you’re located in a mall, shopping center or other shared business space, on the other hand, you might need a more sophisticated sign that’s easily distinguishable from surrounding buildings.

Other considerations when choosing the best storefront signage include whether your sign needs to be illuminated or not, and what color combinations are most effective in attracting attention. You’ll also need to consider the aesthetics of your building and neighborhood, and be aware of any local business sign regulations that might affect your design choices.

The best way to find the ideal storefront sign is to work with a skilled professional who can create a unique sign that matches your business. The right designer will be able to assess your business’s branding, identify your target customers and create a sign that communicates the message you’re trying to convey. They’ll also ensure that the size and placement of your sign meets any requirements established by your property management firm, city government or other governing body.

Once you’ve settled on a sign that’s right for your business, it’s time to start planning the installation process. Make sure to ask for a mock-up so that you can be confident your finished product will perfectly meet your requirements and fit your company’s brand identity.

Once your new business sign is in place, it’s time to promote it with the help of other marketing strategies. Then, you’ll have a well-established brand that can stand the test of time. With the right mix of products and services, a strong marketing strategy and an unforgettable business sign, you can be on your way to success. Signs are more than just visual elements; they are powerful communication tools that convey a brand’s message and identity. A reputable sign company in Corpus Christi understands the psychology behind effective signage and employs a range of design techniques to create impactful visuals.

The Ultimate Guide to Commercial Printing for Marketing Materials

Many small businesses and entrepreneurs severely underestimate their print needs. The little things like business cards, flyers, letterheads and pens add up and can cost more than you think — especially when not properly planned for.

Fortunately, with proper planning and knowledge of all the available options, you can get high-quality marketing materials at affordable prices. Whether you need business cards, brochures or flyers, signage, banners or a full range of promotional materials, The Ultimate Guide to Commercial Printing for Marketing Materials will help you make the most of your marketing dollars.

The first step to making your print marketing materials work for you is having a clear understanding of who your target audience is and what their pain points, needs and interests are. This will allow you to tailor your messaging and design for maximum effectiveness, resulting in more engagement with potential customers.

The Ultimate Guide to Commercial Printing for Marketing Material provides an overview of the most commonly used printed marketing materials including business cards, flyers, brochures, folders, posters, and more. It also discusses popular marketing items like mugs, T-shirts and branded notebooks that you can give away to encourage brand recognition and client loyalty.

The guide also discusses important aspects of print marketing such as how to make your company logo look professional and explains the need for a branding book that lays out all the necessary information from font sizes to color palettes. A well-thought-out branding book will also help you save money by ensuring that all your designs are adaptable and follow the same guidelines, which is essential for creating consistent and cohesive marketing materials.

When determining what type of print marketing material to create, consider your goals and target audience. Once you have these identified, you can select the type of printed material that best reaches your audience and communicates your message effectively. Lastly, be sure to choose a Orlando custom printing company that offers high-quality printing, as this will ensure that your marketing materials look their best and leave a lasting impression on your audience.

The Power of Digital Printing in Modern Marketing Strategies

In today’s digital age, where screens dominate our lives, it might seem counterintuitive to discuss the resurgence of print in marketing. However, digital printing for marketing purposes has not only survived but thrived in this digital landscape. In this article, we’ll explore how digital printing has evolved to become an indispensable tool in modern marketing strategies.

The Digital Printing Revolution

Digital printing is a versatile and cost-effective method of reproducing high-quality printed materials from digital files. Unlike traditional offset printing, which involves the creation of printing plates, digital printing directly transfers the image onto the print surface. This process offers several advantages that have reshaped the marketing landscape.

Personalization: Digital printing enables marketers to create highly personalized materials. Variable data printing allows for the customization of content, images, and even text, tailoring each piece to the recipient. This personal touch enhances engagement and makes the audience feel valued.

Short Runs and Quick Turnarounds: Traditional printing methods often require large print runs to be cost-effective. Best digital printing in Houston on the other hand, allows for shorter print runs, making it practical for targeted marketing campaigns. Plus, the rapid turnaround time means you can execute campaigns faster.

Cost-Efficiency: With no need for printing plates and minimal setup, digital printing is cost-effective for smaller print quantities. This affordability allows businesses of all sizes to harness the power of print marketing without breaking the bank.

High-Quality Output: Advances in digital printing technology have led to impressive print quality. Modern digital printers can reproduce vivid colors, sharp text, and intricate details, ensuring your marketing materials look visually stunning.

Applications in Marketing

Direct Mail Campaigns: Personalized direct mail remains an effective marketing tool. Digital printing makes it easier to create customized postcards, flyers, and brochures. These materials can be tailored to the recipient’s preferences and behaviors, increasing the chances of conversion.

Variable Data Printing: Marketers can use digital printing to create variable data campaigns where each piece of content is customized based on the recipient’s data. This personalization can significantly improve response rates.

Branding and Packaging: Digital printing allows for the creation of unique and eye-catching packaging and labels. This is especially valuable in industries like food, cosmetics, and retail, where packaging plays a critical role in influencing consumer choices.

Event Marketing: Digital printing is instrumental in producing promotional materials for events such as banners, posters, and promotional merchandise. These materials create a cohesive branding experience that leaves a lasting impression.

Point-of-Purchase Displays: In the retail sector, digital printing is used to produce point-of-purchase displays, signage, and window graphics. These visuals are essential for capturing the attention of shoppers and driving sales.

Digital printing has undergone a remarkable transformation in recent years, emerging as a powerful tool in modern marketing strategies. Its ability to deliver personalized, high-quality, and cost-effective materials has made it indispensable for businesses aiming to connect with their audience effectively. In an era where consumers are inundated with digital content, print marketing, powered by digital printing technology, offers a tangible and engaging way to stand out. By harnessing the versatility and innovation of digital printing, marketers can create campaigns that resonate with their target audience and drive results in an increasingly competitive landscape.

“AestheticSign Co.: Transforming Spaces with Artful Signs”

Regardless of what type of business you have, having a well-crafted storefront sign is an important aspect of getting your brand seen. Storefront signs can be used to promote a sale, introduce new products, or just get your brand name out there. They are one of the most effective marketing tools available for your Green Bay business click this link https://www.signcompanygreenbay.com/, and the right company can help you craft a custom signage solution that will fit your brand narrative and business goals.

Innovations in signage technology aren’t just about aesthetics and functionality. Energy-efficient displays, solar-powered signs, and eco-friendly materials contribute to a more sustainable future, aligning with the growing demand for environmentally responsible practices.

The team of professionals at Fastsigns are dedicated to creating tailored visual branding solutions that align with your marketing and business objectives. They work with you to understand your goals, then create a comprehensive sign program that will ensure your brand messaging is clear and consistent across all your marketing channels. From short-term temporary signs to support promotions, to high-quality permanent signs, like pylon and lobby signs, they have you covered.

A family owned and operated local sign shop, they specialize in a wide range of products, from traditional to digital. Their services include consultations, design, production, and installation of both indoor and outdoor signage. They have a team of experienced graphics artists who will work with you to develop custom signs that reflect your branding and communicate your message clearly. They offer free quotes and consultations to all customers, and they will work within your budget to provide you with the most cost-effective solution possible.

Zach Engels, owner of Economy Signs, started his business in 2019 with a partner after graduating from Northeast Wisconsin Technical College. He tries to find a balance between working full time at his job, running his small business on the side, and spending quality time with his three young children. His passion for his hobby turned into a full-time career, and he hopes that all signs point to success in the future for his Green Bay business.

As businesses strive to create memorable brand experiences and connect with their audience, embracing innovative signage technology becomes paramount. From interactive displays that invite participation to dynamic digital signage that adapts to real-time changes, the future of signage is a fusion of creativity and technology. By staying ahead of the curve and adopting these advancements, businesses can ensure that their message is heard, seen, and felt in a world where standing out is the ultimate challenge. The future of signage is here—time to embrace it.

Choosing the Right Sign Company for Your Business Sign: A Guide to Effective Signage

In the competitive world of business, establishing a strong brand identity and presence is crucial for success. A well-designed and eye-catching business sign is an integral part of this branding strategy, as it serves as the first point of contact for potential customers. When it comes to creating a sign for your business, finding the right sign company is of paramount importance. The process of selecting a sign company may seem overwhelming, but with a well-informed approach, you can ensure that your business sign reflects the essence of your brand and attracts the right audience. Here’s a guide to help you make the right choice:

Experience and Reputation: Look for a sign company that has a solid track record and years of experience in the industry. A reputable sign company in Austin will have a portfolio showcasing their previous work, which will give you an idea of their capabilities and design styles. Check for online reviews and testimonials from past clients to gauge their level of customer satisfaction.

Expertise and Specialization: Different sign companies might have varying areas of expertise. Some may specialize in outdoor signs, while others might focus on indoor signage. Depending on your specific needs, choose a company that has expertise in creating the type of sign you require. An experienced sign company will be able to offer valuable insights and suggestions to make your signage more effective.

Customization Options: Every business is unique, and your business sign should reflect that. Avoid sign companies that offer only standard templates or limited customization options. Look for a company that is willing to work closely with you to understand your brand, target audience, and overall vision, offering tailored solutions that align with your business goals.

Quality of Materials: The quality of materials used in creating your business sign can significantly impact its durability and overall appearance. Inquire about the types of materials the sign company uses and ensure that they are of high quality and suitable for your specific sign’s location and purpose.

Design Capabilities: A well-designed sign can make a powerful impact on potential customers. Check if the sign company has an in-house design team with skilled graphic designers who can bring your ideas to life or refine your existing concepts. The design process should be collaborative, ensuring that the final product meets your expectations.

Sign Permits and Regulations: Depending on your location and the type of sign you want, there may be specific permits and regulations you need to adhere to. A reputable sign company should have a good understanding of local sign ordinances and be able to assist you with obtaining the necessary permits.

Installation and Maintenance: The sign company’s job doesn’t end with design and production; it should also offer professional installation services. Improper installation can affect the effectiveness and lifespan of your sign. Additionally, inquire about maintenance services to ensure that your sign remains in optimal condition over time.

Timelines and Budget: Discuss timelines and budget constraints with the sign company from the outset. A reliable company will provide a clear timeline for the project’s completion and keep you informed of progress throughout the process. While it’s essential to be mindful of costs, prioritize quality and value over the lowest price.

Excellent Communication: Effective communication is the key to a successful business relationship. Ensure that the sign company is responsive to your inquiries, listens to your ideas, and communicates clearly about the entire process, from design to installation.

Samples and Mock-ups: Before finalizing the design, ask for samples or mock-ups of the proposed sign. This will help you visualize how the finished product will look and provide an opportunity for feedback and adjustments if necessary.

In conclusion, choosing the right sign company for your business sign is a critical decision that can significantly impact your brand’s image and visibility. Take the time to research, compare options, and ask relevant questions before making your final choice. By selecting a reputable and experienced sign company that understands your vision, you can create a business sign that effectively communicates your brand’s message and attracts customers to your establishment. Remember, a well-designed and strategically placed business sign is an investment that can yield substantial returns for your business in the long run.

The Power of Indoor Signage: Enhancing Your Space and Communicating Effectively

Indoor signage is a powerful tool that can transform any space into a dynamic and engaging environment. Whether you run a retail store, office, hospitality venue, or educational facility, strategically placed and well-designed indoor signage can make a significant difference in how people perceive and interact with your space. In this article, we will explore the key elements of effective indoor signage, from its purpose and design principles to how it can enhance communication, improve wayfinding, and ultimately leave a lasting impression on your audience.

  1. Purpose of Indoor Signage: Effective indoor signage like Oakland Indoor Sign serves multiple purposes, including: a. Information Dissemination: Indoor signs convey essential details such as directions, facility rules, operating hours, and contact information, ensuring visitors and occupants are well-informed. b. Branding and Identity: Signage that incorporates your brand elements, such as logos and color schemes, reinforces brand identity and increases brand recognition. c. Wayfinding Assistance: Well-placed wayfinding signs guide people through complex spaces, reducing confusion and enhancing the user experience. d. Promotions and Marketing: Indoor signage can be leveraged to promote special offers, new products, or upcoming events, encouraging customer engagement and increasing sales.
  2. Design Principles for Effective Indoor Signage: a. Simplicity: Keep the design clean and straightforward, avoiding clutter and excessive text. Use concise messaging to convey information quickly and effectively. b. Readability: Choose legible fonts and appropriate font sizes, ensuring that the text is easily readable from a comfortable viewing distance. c. Contrast: Use contrasting colors for text and background to enhance visibility and make the message stand out. d. Visual Elements: Incorporate relevant images or icons to complement the message and add visual interest. e. Consistency: Maintain consistency in design elements, such as color palette and layout, throughout all your indoor signage to strengthen brand identity.
  3. Enhancing Communication with Indoor Signage: a. Engage Emotions: Use compelling graphics and messaging to evoke emotions and create a positive experience for visitors. b. Highlight Key Information: Prioritize the most critical information on your signs, making it easily identifiable at a glance. c. Interactive Elements: Consider incorporating interactive elements, such as QR codes or touchscreens, to provide additional information and engage the audience further.
  4. Improving Wayfinding and Navigation: a. Clear Directions: Use arrows, symbols, or textual cues to provide clear and intuitive directions to various areas within the space. b. Consistent Signage System: Establish a consistent and logical signage system throughout your facility to minimize confusion and frustration. c. Exit and Safety Signs: Ensure that exit and safety signs are prominently displayed and comply with relevant regulations.
  5. Leaving a Lasting Impression: a. Creativity: Think outside the box and create unique, eye-catching signage that leaves a lasting impression on your audience. b. Quality Materials: Use high-quality materials that not only look professional but also withstand wear and tear over time. c. Regular Maintenance: Regularly inspect and maintain your indoor signage to ensure it remains in top condition.

Conclusion: Effective indoor signage is a fundamental aspect of creating a positive and engaging environment for visitors and occupants alike. By understanding the purposes and design principles of indoor signage, you can leverage its potential to captivate, inform, and enhance the overall experience of your audience. Remember, a well-executed indoor signage strategy not only improves communication and wayfinding but also leaves a lasting impression, reinforcing your brand and creating a memorable impression in the minds of those who interact with it.

Exploring the Importance of Storefront and Building Signs

In the bustling world of business, competition is fierce, and making a strong first impression is vital. One of the most effective ways to stand out from the crowd and draw potential customers into your establishment is through an eye-catching storefront and building sign. A well-designed and strategically placed sign can communicate your brand message, create brand awareness, and leave a lasting impression on passersby. In this article, we will explore the importance of storefront and building signs, their various types, and the best practices for designing them.

The Importance of Storefront & Building Signs:

Brand Identity: Your storefront sign is often the first point of contact with potential customers. It’s an opportunity to showcase your brand’s unique identity, personality, and values. A well-designed outdoor sign in Jacksonville can help reinforce your brand’s image and create a memorable association in the minds of customers.

Visibility: A strategically placed and appropriately sized sign can significantly enhance the visibility of your business. In a busy urban landscape, a well-lit and attention-grabbing sign can help your establishment stand out from the surrounding competition.

Marketing Tool: Storefront signs are more than just identifiers; they are powerful marketing tools. Utilize your sign to highlight promotions, special offers, or upcoming events. An attractive and informative sign can entice potential customers to step inside and explore your products or services.

Credibility: A professionally designed and well-maintained storefront sign conveys a sense of professionalism and credibility. It instills confidence in potential customers that your business is established and trustworthy.

Types of Storefront & Building Signs:

Channel Letter Signs: These signs consist of individual three-dimensional letters illuminated from within. They offer an elegant and modern look to your storefront, making your business name and logo pop, especially during the evening.

Awning Signs: Awning signs combine signage with practicality. They provide shelter from the elements and offer a unique opportunity to display your brand name and message prominently.

Hanging Signs: Suspended from a bracket or a rod, hanging signs are particularly effective in busy shopping districts. They are visible from a distance and can guide pedestrians to your store.

Window Graphics: Window space is valuable real estate for marketing. Use window graphics to promote products, showcase your services, or communicate current offers.

Monument Signs: Often placed near the entrance of a property or at street level, monument signs are low-profile structures that are easy for motorists and pedestrians to spot.

Digital Signs: Embrace technology with dynamic digital signs. These signs can display changing content, allowing you to showcase various products, promotions, or announcements.

Best Practices for Designing Storefront & Building Signs:

Simplicity: Keep your design clean and straightforward. Avoid clutter and ensure that your message is easy to read and understand.

Brand Consistency: Your storefront sign should align with your brand’s visual identity, including color palette, fonts, and logo.

Visibility & Legibility: Choose colors, fonts, and sizes that make your sign easily visible from a distance. Ensure that important information, such as your business name, is clear and readable.

Lighting: If your business operates after dark, consider incorporating lighting into your sign design to maintain visibility during evening hours.

Permits & Regulations: Before installing your storefront sign, research local regulations and obtain any necessary permits to avoid legal complications.

Quality Materials: Invest in high-quality materials that can withstand weather conditions and maintain their appearance over time.

In conclusion, storefront and building signs are not merely markers but powerful marketing tools that can elevate your business above the competition. By designing a visually appealing, clear, and impactful sign, you can establish a strong brand identity, attract more customers, and create a lasting impression that leaves people wanting to explore what your business has to offer. Remember that the sign is often the first interaction potential customers have with your brand, so make it count!

Finding the Best Residential Platform Lift That Fits Your Needs

If you have thought about installing a residential vertical platform lift, you might be wondering how much it will cost you. There are many factors to consider, including how large your house is, whether you want to install it yourself, and how long it will take to get the job done.

There are several different factors that affect the cost of installing residential vertical platform lifts. They include the type of elevator you choose, your home’s size, and the number of floors you need. If you need more than one floor, the installation costs can be even higher.

Whether you are looking for an indoor or outdoor model, your choice will impact the final price. The open-style platform is the most affordable, while an enclosed, shaftless lift requires significant floor space.

The height of the platform lift can also affect the price. Short rise VPLs cover a range of 2-5 feet, while tall platform lifts cover 10-14 feet.

You can expect to pay about $12,500 for a vertical platform lift. This includes the base price and the labor needed to install it. Additional fees can be added for keyed call/send stations, fire rated doors, and safety devices.

For a four-story home, you can budget an additional $15,000 for each additional story. Depending on the elevator you select, you may also need to consider structural modifications.

If you are considering an elevator for your home, you have a lot to consider. There are a variety of models and you’ll need to know the cost before you can make a decision.

You may need a vertical platform lift if you have a home with a narrow staircase. This type of elevator is also called a porch lift. It’s a great option for a split-level home. But if your house has more than three floors, you will likely need to invest in a different type of elevator.

The cost of a platform lift depends on the model, location, and the type of home it’s installed in. Some models have battery backup. Others can be customized to fit your needs.

Installing a vertical platform lift requires structural modifications. These can range from a few hundred dollars to a few thousand. The cost can also depend on the number of floors you have in your home.

If you’re shopping for a vertical platform lift, you need to be sure that it comes with all of the safety devices you need. These include obstruction sensors, emergency on/off switches, and side guard panels.

These devices will help you prevent falling out of the lift or being crushed by objects on the ramp. Other options include a battery back-up facility and a hands-free telephone. A key switch is also included in many of these lifts. This feature helps keep children away from the lift.

Another feature you’ll want to look for is a safety gate. This will provide added safety and cover an unprotected drop off porch. It’s important to check that the gate is secure and has a solid material for stability.

For more information on these features, check with your local platform lift dealer. They can explain the different types of lifts and help you find the one that best fits your needs.

If you have thought about having a residential vertical platform lift installed in your home, you may be wondering whether it will increase the resale value of your property. While some people may not be able to afford a lift, there are other options available to them. It is possible to rent or finance platform lifts, and these are both viable alternatives. However, you should take into consideration the length of time you will be using the lift and the cost of rental or financing. Buying a lift is a better option over the long term, and this could be the right choice for you.

Regardless of whether you choose to buy or rent, a residential elevator can help to increase the resale value of a home. This is because buyers are looking for homes that are easy to navigate and have no accessibility issues. Also, buyers want to have a home that is comfortable and elegant. In addition, installing a residential elevator can add up to 10% to the resale value of your home.